Liza Veron-Jackson

Liza Veron-Jackson is a seasoned professional in category development with extensive experience across various companies, including The Wonderful Company as Senior Director of Category Development and The NPD Group as Executive Director for Food & Beverage. Prior roles include Director of Category Management & Insights at Ferrara Candy Company and Associate Director positions at Kraft Foods Group, specializing in Category Leadership and Shopper Insights. Liza also held key roles at Colgate Palmolive and Alberto Culver, enhancing category strategy in multiple channels. Liza holds an MBA in Strategic Management and Marketing from Northern Illinois University and a BS in Finance from the University of Iowa.