Charlotte Smith

Charlotte Smith is a seasoned professional with extensive experience in digital trading and ecommerce management. Currently serving as the Senior Digital Trading & Merchandising Manager at The Works Stores Ltd since August 2023, Charlotte has previously held significant roles including B2B & DTC Ecommerce Manager and Ecommerce Manager (DTC) at Lifetime Brands Europe from July 2021 to July 2023. Additional experience includes Digital Trading Manager at Kennelpak, Performance Marketing Manager for Popgear at Fashion UK, and various managerial positions at Yours Clothing, as well as foundational roles at Carphone Warehouse and Hogg Robinson Group PLC. Charlotte holds a BSc Hons in International Fashion Marketing from The Manchester Metropolitan University, earned between 2006 and 2009.