Edurne Uriarte Saracibar

Edurne Uriarte Saracibar is an experienced professional in the gaming and customer relationship management sectors, currently serving as a Poker Product Owner at The Workshop - Inventors of Play since July 2022. Prior experience includes roles as a Senior CRM Planning Executive at Entain, where expertise was applied in planning, analysis, and optimization of CRM activities to enhance customer engagement. Edurne has also held positions at The Stars Group, where responsibilities included account documentation verification and promotional coordination, as well as serving as Casino Campaign Planner at William Hill, focusing on campaign delivery and customer experience. Educational qualifications include a MA in European Integration from Universitat Autònoma de Barcelona and a Bachelor of Arts in Political Science and Public Administration from Universidad del País Vasco.