The Yardstick Agency
Abi Robinson serves as the Head of Client Engagement at The Yardstick Agency, having previously excelled as a Client Engagement Manager, where responsibilities included sourcing sales opportunities, crafting proposals, and managing a team. Abi’s career features a progression through various roles in marketing and production across multiple organizations, such as History Film Club and Future Imperfect, focusing heavily on social media engagement and content creation. Abi holds a Master of Arts in Early Modern History from the University of York and a Bachelor of Arts in History from the University of Nottingham.
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The Yardstick Agency
We're the UK's most highly rated agency specialising in working with the financial services profession.* We specialise in helping financial advisers/planners, support service providers, product providers and investment managers market their business more effectively. When it comes to financial advisers and planners, we know that what you do for clients is life-changing. So, we want more consumers to benefit from what you do. That takes great marketing, which is exactly what we deliver. We've got years of experience in the profession and have an intimate knowledge of your needs, as well as those of your clients. You won’t need to explain the difference between active and passive, a LISA or an ISA, a SIPP or a SSAS. That means we can hit the ground running, getting started more quickly on achieving your marketing aims. Specifically, our services include: • Marketing strategy • Website design and development • Blog writing • Video production • Newsletters • Guides • Social media management • Social media advertising • Pay Per Click advertising (PPC) • Search Engine Optimisation (SEO) • Directory (Unbiased and VouchedFor) management • Branding and design Our aim is to be the go-to people when you need to put some 'oomph' into your marketing. We believe marketing isn’t a cost. It’s an investment in your future. Get it right, and your business will be stronger and more sustainable. If you want to find out more, you can reach us at hi@theyardstickagency.co.uk. *Based on 180 5-Star Google Reviews (correct as of 19 March 2024)