Heather MacAluso

Heather Macaluso is a seasoned B2B Sales and Marketing Specialist with over 20 years of experience, currently serving as the Media Sales and Events National Account Executive at The YGS Group since May 2011. Macaluso's expertise includes developing and executing strategic cross-channel marketing initiatives and creative marketing campaigns that yield measurable results. Previous roles include Healthcare Account Executive at PA Media Group, where campaign strategies were devised for clients across multiple marketing channels, and Marketing Manager at American Advantage Mortgage Inc., leading a sales team to enhance customer engagement through comprehensive marketing plans. Education includes a B.A. in Public Relations from York College of Pennsylvania, complemented by minors in Speech Communication and Fine Art.