Nina Lawson

UX Researcher at The ZaneRay Group

Nina Lawson is a UX Researcher at ZaneRay since April 2022, where responsibilities include studying target users, developing research plans, and delivering consumer insights. Previously, Nina served as a UX Research Assistant and founded the Outdoors Embark Program at REI, focused on developing an outdoor gear repair company and networking within the industry. With experience as a Lead Field Guide at Star Guides Wilderness, Nina ensured client safety and organization during outdoor activities. Additional roles include Marketing Coordinator at Reaveley Engineers + Associates and Program Manager at The Diamond Heart Foundation, where efforts included executing a company rebrand and raising awareness of human trafficking. Nina holds a UX/UI Design Career Track credential from Springboard, a Bachelor of Arts in English from the University of Wisconsin-Superior, and an Associate of Arts from Lake Superior College.

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