James York has extensive experience in the insurance and insurtech sectors, notably serving as Deputy Chairman of BIBA's Cross-industry Innovation Working Group and Co-Chairman of Insurtech UK, where significant contributions included the founding of a dedicated trade association for insurtech startups. Currently, James is the Co-Convener for the Insurer of State project and Innovation Consultant & Insurance Cell Leader at The49, while also holding the position of Chief Executive Officer at Peaccce. James's previous roles include Executive Chairman of Innovative Risk Labs, Business Development Senior Executive at THB Group Ltd, and various underwriting positions. Throughout a diverse career, James has focused on fostering innovation, creating new ventures, and promoting the growth of insurtech in the United Kingdom.
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