Tamera Geddes

Tamera Geddes is the Managing Director for The&Partnership. As such, she is responsible for the overall health and well-being of the client partnerships and agency development and operations. Having spent much of her career within the walls of some of the world’s most awarded agencies, a passion for branding, creativity and strategic rigor are embedded in her approach. She is brand obsessed by nature while also driven by a very entrepreneurial spirit. A single, relentless belief has united her entire career – creativity, used strategically, can achieve unfathomable brand and business results which is what led her to The&Partnership. She believes that the creative industry has never been more challenged and marketing leaders are in grave need of being armed with the confidence they need to make brave creative decisions – what The&Partnerhsip does best.

Tamera’s collective experience has given her an incredibly well rounded and empathic point of view on how brands can best navigate the world today. She has built her career inside both agencies as well as at the table of large, established brands and smaller, entrepreneurially driven ones. Prior to joining The&Partnership, Tamera spent time at Wieden+Kennedy and Droga5 where she ran – and won – a myriad of high-profile accounts such as Gap, Levi’s, Starbucks, Audi, Equinox, Uniqlo, Diet Coke and Smartwater; as well as on the client side at Levi’s where she led the team through the brand re-launch of “Go Forth,” and helped transform the company from a regionally-led marketing model to a global one. Tamera also spent two years overseeing content partnerships for the Tribeca Film Festival. Eventually that entrepreneurial spirit took her to co-founding and running a brand design and advertising agency – Interesting Development – where she fast-tracked the agency’s overall growth, doubling revenue YOY for two consecutive years and expanding the agency from 5 employees to 22. In 2019, Interesting Development was awarded Small Agency of the Year by AdAge.