Aarian J. Forman

Aarian J. Forman currently serves as the Head of Partnerships & Public Relations and Social Media Manager at The General®, overseeing various social media channels and contributing to significant sponsorship initiatives such as the Sports Illustrated Awards and BET Awards Activation. Prior experience includes serving as a Marketing Process/Operations Analyst, coordinating projects within the Marketing organization. Aarian is also a Co-Founder of Xceleader, an organization focused on leadership development and supporting HBCUs. Aarian holds an Accelerated Master of Business Administration (MBA) and a Bachelor of Business Administration (B.B.A.) in Marketing from Tennessee State University.