NEW BRAND 🇺🇸
Founded and formulated by sisters - Ego & Natasha Iwegbu - with acne prone, sensitive skin. This unique, clean makeup LOVES YOU BACK in your perfect shade. Black female founders!

We don't use any fillers, preservatives, fragrances, oils or synthetic dyes in our formulations so perfect for even the most sensitive acne-prone skin. 

With over 50,000 face matches in real life, we have developed true shades that adapt to your true skin tone. 

Whatever the condition of your skin today, our Loves-You-Back 3in1 Powder Foundation will help you look your best while supporting your skin and skincare routines.

Lightweight, vegan and cruelty free, you will not only look good but feel great too. It's not makeup. It's selfcare.

Our triangle symbol logo is made up of the alchemy symbols for Water, Earth, Fire, Air - Our formulation process was like alchemy - the process of taking something ordinary and turning it into something extraordinary.

THE GOOD MINERAL

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THE GOOD MINERAL

Org chart

Teams

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