Ego Iwegbu

Ego Iwegbu is a seasoned entrepreneur with extensive experience in the beauty and cosmetics industry. Currently, as Co-founder and CEO of The Good Mineral, an award-winning clean makeup brand launched in May 2022, Ego champions specialized products for sensitive, acne-prone skin. In addition, as CEO and Co-Founder of MSLONDON® COSMETICS Pty Ltd since 2017, Ego focuses on manufacturing and distributing mineral makeup that addresses cosmetic challenges while aligning with the demand for natural, cruelty-free products. The journey began with founding Miss Salon® in 2006, which involved launching salons in Johannesburg and operating a consulting business for salon openings. Ego also served as Managing Director of Nail Haven from 1999 to 2005, overseeing multiple locations across major cities. Educationally, Ego holds a Bachelor’s Degree in Mathematics from King's College London, obtained between 1992 and 1996.