IPA
Sera Holland currently serves as the CEO of Ketchum UK and Chief Strategy & Innovation Officer for Global Markets at Ketchum, a position held since October 2021, alongside the role of Deputy CEO, UK. Active in promoting gender equality, Sera is a committee member of WACL and mentors at both the Creative Mentor Network and Brixton Finishing School for Digital Talent. Additionally, Sera co-chairs the IPA Excellence Diploma, which Sera helped redesign, and participates as a council member and chair for various IPA initiatives. Sera co-founded The Fawnbrake Collective, a consultancy that provides strategic services for notable clients, and previously held the CEO position at Material GROUP, where extensive client experience includes significant projects with major organizations. Sera earned an MBA from the Berlin School of Creative Leadership.
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IPA
The Institute of Practitioners in Advertising (IPA) is the professional body for advertising, media and marketing communications agency.