Alana Dell

Alana D. has a diverse and extensive work experience spanning several industries and roles. Alana currently holds the position of VP Marketing at Thematic, where they have been working since 2021. Prior to this, they served as the Head of Marketing at Thematic from April 2022 to June 2023. Before joining Thematic, Alana worked as a Product Marketing Manager at the same company from March 2021 to March 2022.

In 2021, Alana also worked as a Behavioural Strategy Advisor at Behavioural by Design. Prior to that, they worked as a Service Designer and Marketing Consultant at 10sixtysix from April 2019 to March 2021.

Alana's experience also includes roles at MDI (Mobile Digital Insights) and Genesis Analytics. At MDI, they served as a Consultant on Key Accounts from April 2020 to August 2020 and as the Country Director (Africa) from January 2018 to March 2020. At Genesis Analytics, Alana worked as a Consultant specializing in Applied behavioural science from November 2015 to March 2018. Their consultancy work involved assisting companies, particularly in the financial sector, in leveraging behavioural science to enhance customer experience and drive growth.

Earlier in their career, Alana gained valuable insights as a Consumer Insights and Research Manager at Yum! Brands from September 2010 to April 2015. Alana also worked as a Research Manager at Yellowwood in 2010 and as a Consumer Research Consultant at Yum! Brands in 2009. Alana began their career as a Research Manager Contract at Yellowwood in 2008.

Before joining Yellowwood, Alana worked as a Development Research Associate at Scott Drimie & Associates from March 2006 to September 2007. In this role, they conducted and presented research on HIV and food insecurity in various African countries, providing advisory services to NGOs and the public sector.

Alana's work experience showcases their expertise in marketing, consumer insights, research, behavioural science, and service design.

Alana D. obtained a Bachelor of Business Studies degree in Marketing from Massey University, which they attended from 1998 to 2001. In 1994, they earned a BLS degree in Sports, Health, and Human Performance from The University of Waikato. Alana returned to Massey University in 2019 and completed a program in Communication in Sciences in 2020.

In addition to their formal education, Alana has also acquired several certifications. In 2017, they completed the "Data-driven Decision Making" course from Coursera. In the same year, they also obtained the "Sales Foundations" certification from LinkedIn. In 2020, they completed the "Agile MBA" program offered by The Job Hackers. Most recently, in 2021, they acquired certifications in "A Design Thinking Approach to Putting the Customer First" and "Journey Mapping: Case Study in Action," both from LinkedIn.