Steven Larson

Senior Director- Global/direct To Consumer Merchandise Planning

Steven Larson is a seasoned retail executive with extensive experience in merchandise planning, particularly within the men's apparel category. Currently serving as Senior Director of Global/Direct to Consumer Merchandise Planning at Theory since August 2021, Larson previously held various high-level roles at Macy's from October 2010 to August 2021, including Director of Assortment Planning for Men's Sportswear and Director of Omni Merchandise Planning for various men's categories. Larson has a proven track record of exceeding sales and margin goals, leveraging data analysis to inform assortment strategies, and collaborating with senior management to align business objectives with financial outcomes. Educationally, Larson holds a Bachelor of Science degree in Finance and Marketing from Fairfield University.

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