Calum Hassall

Calum Hassall has a diverse work experience spanning various roles in marketing and digital strategy. Calum is currently the Head of Client Marketing at THG Ingenuity, where they have been working since 2021. Prior to that, they held the role of Senior Client Marketing Manager at the same company.

Before joining THG Ingenuity, Hassall worked at Michelin for several years in different positions. Calum served as the E-Retail Manager for Northern Europe, where they were responsible for implementing strategies and driving sales growth in highly competitive markets. Calum also held the position of Digital Marketing Manager for B2C/B2B in the Northern Europe region, leading digital transformation projects and formulating go-to-market strategies. Additionally, they were the Global Digital Communications Manager for Michelin's brand licensing program, managing the digital strategy and customer experience across global markets.

Prior to their time at Michelin, Hassall worked as a Digital Communications Manager, overseeing the Michelin UK digital ecosystem and consumer journey. Calum also served as a Trade Marketing Specialist, focusing on below-the-line marketing materials and leveraging their Motorsport investment online.

Hassall began their career as a graduate at MMU, where they studied Advertising and Brand Management, graduating with first-class honors.

Calum Hassall attended Brine Leas High School from 2000 to 2005, where they obtained their GCSE's including Maths, with a focus on English; B and Science. From 2005 to 2007, they furthered their education at South Cheshire College, pursuing A-Levels in English Language, Business Studies, Photography, and Media studies. Finally, from 2007 to 2010, Calum attended Manchester Metropolitan University Business School, where they earned a BA (Hons) degree in Advertising Management & Brand Management.