Liz Deverell-Smith

Liz Deverell-Smith is a seasoned professional with extensive experience in strategic roles across digital and ecommerce sectors. Currently serving as the Strategy and Alliances Director at THG Ingenuity, Liz leads the development of a three-year corporate strategy and manages a team of over 20 consultants to deliver ecommerce advisory services. Prior to this role, Liz held positions as Category Director and Digital Strategy Director at THG Ingenuity, where responsibilities included overseeing customer success and strategic planning for direct-to-consumer propositions. Previously, Liz worked as a Senior Manager at Deloitte Digital, delivering digital transformation solutions for FMCG and retail clients, and as a Senior Strategy Consultant at Amaze, focusing on strategic propositions for major brands like Toyota Motor Europe. Liz's career also includes roles at Push Doctor, where key projects involved launching membership programs, and various consulting positions that emphasized market analysis and user experience. Liz holds a 1st Class Honours degree in Marketing Management from Manchester Metropolitan Business School.