Annie (Coonan) Eckert

Annie (Coonan) Eckert has a diverse work experience spanning various roles and companies. Annie (Coonan) is currently working at Thirdwave as the Director of Product Management, Insights. Prior to this, Annie worked at Meta (formerly known as Facebook) as the Product Marketing Lead for App Developer Products from May 2021 to April 2022. In this role, they supported the product and go-to-market strategy for customer acquisition solutions for app marketers and played a key role in navigating app privacy changes.

Before that, Annie worked at Meta as the Product Marketing Manager for App Solutions from May 2018 to May 2021. In this capacity, they led the global product and go-to-market strategy for app install and app re-engagement ads across various app verticals, such as e-commerce and gaming apps. Annie (Coonan) also spearheaded the strategy development, launch, and scaling of Automated App Ads, as well as app measurement and privacy-related launches.

Prior to their time at Meta, Annie worked at Facebook as the Strategy Lead for Global Gaming from April 2017 to April 2018. In this position, they defined new product adoption initiatives to optimize gaming and mobile app customers' marketing strategies. Annie (Coonan) also played a role in mentoring and training sales teams and fostering the Gaming Sales community.

Before that, Annie worked at Facebook as a Client Solutions Manager for Mobile Apps & Games from August 2014 to March 2017. In this role, they managed top grossing and most sophisticated mobile app clients, focusing on strategies to increase customer lifetime value and return on ad spend. Annie (Coonan) also developed a data training program and led global sales data camps to train new Client Solutions Managers and enhance data-driven client support across the sales organization.

Annie began their career at Disney Interactive, where they worked as a User Acquisition Analyst in 2013, running user acquisition campaigns for desktop and mobile games. Annie (Coonan) also collaborated with Facebook to test mobile ad beta products to improve campaign return on investment and enhance the advertiser user experience. Prior to that, they interned at Disney Interactive as an Ad Operations Intern in 2012.

Annie (Coonan) Eckert obtained their Bachelor of Arts degree in Economics from Stanford University between 2009 and 2013.