Bonnie Shu

Bonnie Shu has a diverse range of work experience in various roles and industries. Bonnie currently serves as a Senior Associate, CRO at Thirty Madison since October 2023. Prior to this, Bonnie held the position of Senior Program Manager at Cro Metrics from December 2019 to February 2023. In this role, they managed digital strategy and optimization programs for clients such as Tory Burch, Nurx, and Teachers Pay Teachers, resulting in significant annualized growth projections. Bonnie also held the position of Program Manager at Cro Metrics from July 2019 to December 2020, where they improved processes, streamlined communication, and collaborated with senior product and program team members.

Before joining Cro Metrics, Bonnie worked as an Account Manager at Crispin Porter + Bogusky from October 2017 to June 2019. There, they managed creative projects for clients such as Hershey's and Infiniti, maintaining positive client relationships, overseeing campaign projects, and communicating KPIs and goals across departments. Prior to this, Bonnie served as an Assistant Digital Account Manager at Outside Magazine from April 2017 to October 2017, where they managed digital campaigns and trafficked ad spend for clients like Miller Coors and Patagonia.

Bonnie's earlier work experience includes roles such as Outdoor Recreation Center Staff, Adventure Trip Leader, and Adventure Trip Marketing Intern at University of South Florida Campus Recreation from September 2014 to January 2017. Bonnie also gained experience as a Content Management Intern at Crispin Porter + Bogusky in 2016, assisting in campaigns and new business pitches. Additionally, Bonnie was involved in the National Student Advertising Competition and American Marketing Association as a Research Team Leader and Case Competition Member.

Overall, Bonnie Shu has demonstrated a strong track record of managing projects, optimizing strategies, and achieving impressive growth results for clients across various industries.

Bonnie Shu earned a Bachelor's Degree in Marketing from the University of South Florida, where they studied from 2013 to 2016. In addition to their degree, they obtained certifications in Adult/Child CPR, AED & Airway Management and Wilderness First Responder from the NOLS Wilderness Medicine Institute (WMI) in December 2015.