Straford Rodrigues

Straford Rodrigues is a seasoned professional with extensive experience in data-driven marketing and media effectiveness. Currently serving as Chief Data Officer at This Is Flow since October 2023, Straford previously held the position of Head of Media and Marketing Effectiveness at Kantar from March 2017 to October 2023. In this role, Straford was responsible for driving growth in the media effectiveness domain and providing strategic consultancy to clients. Additional notable positions include Partner roles in Kantar's Analytics Practice and Brand and Marketing ROI practice, along with leadership at Millward Brown, Ipsos, Carat, and Mindshare, where Straford managed teams, developed analytics solutions, and cultivated strong client relationships across various markets. With a robust background in marketing science, project management, and business development, Straford has consistently contributed to enhancing organizational capabilities and commercial success.