Verónica Iglesias

Verónica Iglesias has extensive work experience in various roles within the marketing and advertising industry. Verónica is currently the Country Manager at Esto es, where they are responsible for the operational activities in Mexico, including strategic planning, business development, and client relations.

Prior to their current role, Verónica worked at Danone as an Activity Manager from 2009 to 2010. In this position, they were in charge of project planning, coordination, and analysis, with a focus on innovation, promotions, and product optimization.

Before joining Danone, Verónica worked at OMD Argentina as a Planner Sr from 2007 to 2009. Their responsibilities included developing plans, negotiating contracts, and managing brands such as Actimel, V, Nutricia, and Casancrem.

Verónica also gained experience at Mindshare as a Planner Jr in 2007, where they handled media purchasing for brands like Telefonica and Speedy. Verónica conducted competitor analysis, pre and post evaluations, and tactical planning of media campaigns.

Earlier in their career, Verónica worked at OMD Argentina as a Media Assistant from 2006 to 2007, where they were involved in media buying and tactical planning for clients such as Clorox and Esso.

Their professional journey began at Carat in 2004, where they served as a Media Assistant. In this role, Verónica managed campaign tracking, conducted pre and post evaluations, and provided media support for Telecom.

Overall, Verónica Iglesias has a wealth of experience in strategic planning, project management, client relations, and media buying, making their a valuable asset in the marketing and advertising industry.

Verónica Iglesias attended Scalabl Academy in 2021, where they completed an online course in Entrepreneurship and Innovation. Prior to that, from 2001 to 2005, they studied at the Universidad de Ciencias Empresariales y Sociales, focusing on Publicidad (Advertising).