Shradha Kaul

Global Director Of Ecommerce at This Works

Shradha Kaul has a diverse work experience spanning across various companies and roles. Shradha began their career in 2004 as a Designer at VF Corporation, working specifically for the brand Lee. From 2007 to 2009, they served as a Senior Designer at Lee Cooper. In 2009, Shradha joined Shoppers Stop as a Deputy Buyer before pursuing higher education.

In 2010, they enrolled in the MA Strategic Marketing and Business program at the University of the Arts London, London College of Fashion. After completing their degree, Shradha worked as a Digital Marketing and PR professional at NOT JUST A LABEL from 2013 to 2014. Shradha was responsible for managing the affiliate marketing channel, email marketing, and reporting on site behavior and visitor demographics.

Following their stint at NOT JUST A LABEL, Shradha joined Sabichi in 2014 and held various roles. As the Snr eCommerce and Marketing Executive from 2015 to 2016, they managed marketing, e-commerce, and digital projects for multiple brands under Sabichi Homewares Ltd. Shradha also oversaw a website redesign, including UX improvements and checkout customization.

In 2016, Shradha transitioned to This Works, where they have held multiple roles. Shradha started as an eCommerce Executive from 2016 to 2017 and later became the eCommerce and Marketplace Manager from 2018 to 2019. From 2019 to 2021, they served as the Digital Marketing and CRM Manager. Currently, they hold the position of Head of Digital Marketing & CRM. In March 2022, Shradha further advanced to the role of Director of Ecommerce at This Works.

Overall, Shradha Kaul has accumulated a wealth of experience in the fields of digital marketing, e-commerce, and brand management, successfully growing and enhancing the online presence and performance of various organizations.

Shradha Kaul's education history includes various academic pursuits. In 2022, they attended Saïd Business School at the University of Oxford, where they completed an Artificial Intelligence Program. Prior to that, from 2010 to 2012, they obtained a Masters degree in Strategic Fashion Marketing from the London College of Fashion, affiliated with the University of the Arts London. Although specific dates are not provided, Shradha also holds a degree in Fashion Design from the National Institute of Fashion Technology in Delhi. In addition to their formal education, they obtained a certification in the Oxford Artificial Intelligence Programme from the University of Oxford in June 2022.

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Timeline

  • Global Director Of Ecommerce

    April 1, 2022 - present

  • Director Of Ecommerce

    March, 2022

  • Head of Digital Marketing & CRM

    February, 2021

  • Digital Marketing & CRM Manager

    September, 2019

  • eCommerce and Marketplace Manager

    January, 2018

  • eCommerce executive

    August, 2016