Lavanya Srinivasan

Lavanya Srinivasan is an accomplished Senior Social & Content Manager currently leading initiatives for ARKIVE, Cowshed, and Soho Skin at Matrix since January 2023. Previously, Lavanya held the position of Social Media & Content Manager at United Perfumes, where significant achievements included spearheading Ostens' influencer marketing efforts to secure over 30 pieces of coverage each month. Lavanya also garnered a 34% increase in content interactions during a tenure as Social Media Manager & Strategist at HSNF Ltd and grew Instagram following substantially while at Sarah Chapman Skinesis. Earlier roles included Social Media Coordinator at Revolution, where Lavanya expanded the social media following from 40K to 435K, and copywriting positions at SECRETSALES.com and Packshot. Lavanya holds a Bachelor of Arts in English Literature from Bangalore University.