Rice
Arthur Julio Nelson is a seasoned marketing and strategy professional currently serving as an Advisor at Rice and Naya, and as the Head of Global Marketing, Brand, and GTM at Saltmine. Since January 2024, Arthur has taken on guest lecturing roles at New York University and Baruch College, focusing on competitive strategy and brand marketing. Previously, Arthur held significant roles at Google as Marketing Lead for AI products and at Intuitive as Marketing Director. Arthur founded Crazy Studios, delivering strategy and creative solutions for esteemed clients. Arthur's educational background includes studies at the Massachusetts Institute of Technology and a Bachelor of Arts from Wake Forest University.
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Rice
Founded in 2011 by Chí-An Benjamin De Leo and Joshua Breidenbach, Rice is a strategic branding and design studio based in Ho Chi Minh City. We believe that powerful creative solutions can transform organizations, broadcast extraordinary stories, and make positive impacts. Approach Design is a change-maker. We believe great ideas are ones that challenge conventions, ourselves, and our clients. We believe the integration of cultural insights, robust strategy, and forward-thinking design—results in ideas that make lasting and positive impacts. We leverage a discovery-driven process. We prioritize close collaboration with our clients to clearly understand how we can deliver the most relevant solutions. We embrace the unknown, and become strong partners to our clients.