Bárbara Rocha

Bárbara Rocha is a Global Digital Campaign Lead at Thoughtworks, where they implement integrated digital marketing campaigns to drive brand awareness and lead generation. With a decade of experience in marketing, they have worked for major companies such as BRMALLS and Aliansce Sonae, specializing in performance marketing, CRM, and project management. Bárbara holds an MBA in Digital Marketing from ESPM and a specialization in Digital Marketing from New York University. Their expertise includes optimizing campaigns based on data analytics and managing customer journeys with Salesforce and Marketo.