Prakhar Nigam is a seasoned digital strategist currently serving as the Lead Digital Strategist for Global Campaigns at Thoughtworks since June 2019. In this role, Prakhar focuses on creating integrated digital campaign strategies for marketing programs, collaborating with cross-functional teams, and championing data-driven marketing practices. Prior to this, Prakhar held various positions at Deloitte from June 2013 to June 2019, including Assistant Manager in Digital & Marketing Automation, where responsibilities encompassed leading marketing automation teams and providing strategic guidance to enhance campaign effectiveness. Prakhar holds a Master of Business Administration degree in Business, Management, Marketing, and Operations Management from M S Ramaiah Institute Of Management, completed in 2013.
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