Lucia Bertello

Lucia Bertello is a social researcher specializing in qualitative and ethnographic methods, with experience in behaviour change principles, programme evaluation, and digital ethnography. Currently serving as the Head of Social Insight at Three Hands, Lucia has held roles at organizations such as the Tavistock Institute of Human Relations and the United Nations World Food Programme. With a strong academic background, including multiple distinctions in master's and postgraduate studies related to psychology and music, Lucia is particularly interested in the social implications of AI and the transformative potential of music for social change.