Erica Fairchild

Erica Fairchild has extensive work experience in the field of paid search marketing. Erica began their career as a Paid Search Analyst at ROI Revolution, Inc. in 2013, where they managed pay-per-click advertising accounts for multiple clients. Erica then moved on to become a Senior Analyst, where they continued to optimize campaigns and provide reporting for clients. Erica's role expanded further as they became a Strategy Manager, overseeing strategic planning for the company. Eventually, they progressed to the position of Senior Strategist, where they managed client relationships and developed PPC strategies for enterprise accounts. In this role, they also trained and guided analysts on their team and contributed to business growth through new client acquisition. Erica's most recent position is Director of Paid Media at Home Solutions since 2020.

Erica Fairchild graduated from North Carolina State University in December 2012 with a Bachelor of Arts degree in Communications and Public Relations. In addition to their degree, they have obtained several certifications, including the Google Ads Display Certification, Google Ads Search Certification, Google Analytics Individual Qualification, Microsoft Advertising Certification, and Shopping Ads Certification, all from ROI Revolution, Inc.