Matthew O'Brien

Matthew O'Brien is an experienced creative leader currently serving as Executive Creative Director at Three UK since March 2021. Prior to this role, O'Brien was a Senior Creative Director at VCCP from November 2016 to February 2021 and founded a creative agency called Founded, focusing on brands with a commercial agenda from July 2014 to October 2016. O'Brien also worked as Creative Director at Space, a creative agency dedicated to building Brand Intimacy, from May 2012 to May 2014. Previous positions include Creative Director at INITIALS Marketing, Creative Lead at The Bank, and Creative Group Head at INITIALS Marketing with experience in driving national and pan-European campaigns from 2004 onwards, at agencies like Attention and Smartfusion.