Alie Martell Mallon

Alexandra (Alie) Martell Mallon serves as the Director of Platform Content at Thrive, overseeing content strategy and creation across various platforms, including in-app and external websites, since April 2022. Prior experience includes the role of Executive Editor for App Content at WW, where Alexandra managed content strategy for the app and collaborated with cross-functional teams, contributing to significant revenue growth and the development of a new membership tier. At Meredith Corporation, Alexandra held the position of Executive Editor for Strive, securing $12M for a program renewal, as well as serving as Senior Content Manager. Previous roles encompass significant editorial positions at Hearst Magazines, Disney Interactive, and New York Magazine, demonstrating a robust background in content management and editorial strategy. Alexandra holds a B.S. in Magazine Journalism and Sociology from Syracuse University.