Belinda Lillard

Belinda Lillard has extensive experience in the field of marketing and media strategy. Belinda is currently employed as the Growth Marketing Director at Thrive Market. Prior to this, they worked at SmileDirectClub as the Sr. Manager of Media Strategy & Planning.

Belinda's most significant role was at VMLY&R, where they held various positions over the course of several years. Belinda started as a Data Insights Analyst in 2012 and progressed to become an Associate Media Director, Channel Supervisor - Media, and eventually Media Director. In these roles, they were responsible for developing and implementing customer acquisition and retention strategies, overseeing performance marketing, digital and traditional media, and coordinating with cross-functional teams to drive effective communication and targeting strategies. Belinda also contributed to new business development and negotiated vendor contracts.

Additionally, Belinda gained valuable experience during their time as a Marketing & E-Commerce Intern at the University of Missouri Student and Auxiliary Services and as a Sales Intern at Anheuser-Busch InBev. Belinda also interned as a Public Relations Intern at the Houston Museum of Natural Science.

Belinda's career started as a Staff Writer for the Maneater student newspaper.

Overall, Belinda has a strong background in marketing and media with a focus on strategy, analysis, and team collaboration.

Belinda Lillard has a diverse education history with a focus on business and communication. Belinda earned a Bachelor's degree in Journalism and Strategic Communication from the University of Missouri-Columbia from 2008 to 2012. During the same period, they also obtained a Bachelor of Science degree in Business Administration with a concentration in Marketing from the same institution. Later, from 2015 to 2017, Belinda pursued a Master of Business Administration (M.B.A.) in Business Administration and Management, General at Rockhurst University. Besides their formal education, they also completed the "Introduction to R" certification course at DataCamp, although the specific completion date is not provided.