Brand and Marketing

The Brand and Marketing team at Thrive Restaurant Group is responsible for developing and executing strategic brand initiatives that elevate and distinguish Thrive’s diverse portfolio of restaurants, including Applebee’s, HomeGrown, Carlos O’Kelly’s, and Bakesale Treat Parlor. Utilizing their expertise in sales, marketing, creative direction, and brand innovation, the team aims to enhance the guest experience, create brand advocates, and drive growth through compelling marketing campaigns and brand storytelling. They foster an environment that values creativity, strategic thinking, and guest-focused hospitality, working collaboratively to ensure each brand thrives and resonates with its target audience.