Melanie Funderburk

Melanie Funderburk currently serves as the Senior Director of Marketing at Thriveworks, where responsibilities include heading Search & Paid Media and SEO. Prior experience includes a role as Director of SEO & Organic Acquisition at GoHealth, where Melanie established the brand's first organic search strategy, increasing ranking keywords significantly. Melanie's tenure at Belk involved developing a comprehensive SEO strategy that enhanced revenue and user experience. At Erie Insurance Group, Melanie launched a digital acquisition strategy and implemented key optimizations, leading to substantial increases in conversion rates and organic traffic. Earlier roles included positions at Red Ventures and Verizon Telecom, focused on developing and executing digital marketing strategies. Melanie holds a Bachelor's Degree in Marketing Management from Virginia Tech.