Fernando Z.

Fernando Z. is an experienced professional in content strategy and user experience, currently serving as Director and Principal Content Strategist Multilingual at TIAA since October 2023. Prior roles include Senior UX IVR Chatbot Conversational Writer at Centene Corporation and UX Content Strategist at CVS Health. Fernando Z. has a strong background in creating bilingual content and enhancing user experiences, with previous positions as Senior UX Copywriter at Citi and Senior Bilingual UX Content Writer at AT&T eCommerce. Early in the career, Fernando Z. held editorial roles at The News-Press Media Group and El Hispano Newspaper, showcasing a versatile skill set in both journalism and digital content creation. Educational qualifications include a Bachelor's degree in Communications from Universidad Autonoma de Tamaulipas, along with multiple certifications from AT&T University and other institutions, focusing on UX design and digital strategies.