Francine Werdinger

Francine Werdinger is a seasoned brand and marketing executive with extensive experience in global branding and strategic communications. They held managerial roles at United Airlines, IBM, and Nalco Water, where they developed and executed brand strategies that significantly enhanced customer satisfaction and brand equity. Currently, Francine serves as the Director of Brand Strategy & Governance at TIAA and previously led brand marketing efforts at Kyndryl and cleverbridge. They are pursuing a Bachelor of Arts in Economics at the University of Michigan.