Lorna Feeney

Lorna Feeney is an accomplished professional with extensive experience in digital strategy and brand management. Currently serving as Director of Digital Strategy for B2C at TIAA, Lorna has also held significant roles including Sr. Director of Brand & Content at frog and Global Experience Strategy Lead at IBM, where work involved overseeing brand and content initiatives. With a background as Editor In Chief at IBM and Executive Creative Director for North America at IBM Interactive Experience, Lorna has demonstrated leadership in creative strategy. Earlier experiences include serving as VP/Director of Strategy and VP Creative Director at Publicis, showcasing a strong foundation in both strategic and creative disciplines.