Ondina Purcell

Ondina Purcell is an accomplished marketing executive with extensive experience in the financial services sector. Currently serving as SVP and Chief Marketing Officer for Wealth Management at TIAA since August 2023, Ondina previously held roles at First Republic Bank as VP and Head of Regional Marketing, and as VP and Director of Regional Marketing for New York. Prior to that, Ondina was Senior Vice President and Head of Marketing at Bernstein Private Wealth Management, and held the position of Director of Marketing at Highland Capital Management, L.P. Ondina's career began at UBS, where various positions included Executive Director of Advisory Marketing and Head of Sales Strategy & Communications. Ondina holds a Bachelor of Science in Business, Marketing, and Spanish from Seton Hall University, and has furthered education with a certification from The Wharton School's SIFMA - Securities Industry Institute.