Rachel McAvoy - PG Dip DigM, CMktr

Marketing Director at Tictrac

Rachel McAvoy has a diverse and extensive work experience in marketing and management roles. Rachel currently serves as the Marketing Director at Dialogue International since July 2021. Prior to this, they were the Head of Marketing for Touch Surgery, a subsidiary of Medtronic, from July 2019 to July 2020.

Rachel also worked at Optum for a significant period, starting in January 2015. During their time there, they held various positions, including Associate Marketing Director from January 2015 to July 2019, and Digital Marketing Manager from an unspecified date to 2017.

Before joining Optum, Rachel worked as a Medical Marketing Manager at JUNE MEDICAL from August 2013 to December 2014. Additionally, they gained valuable experience as a Senior International Product Manager at ArjoHuntleigh from January 2010 to December 2013.

Rachel's career began at Air Products, where they held the role of Telehealth Business Lead from an unspecified start date until 2010. Their journey in the field of marketing and management demonstrates their consistent growth and commitment to the industry.

Rachel McAvoy has a diverse education history in the field of marketing and digital marketing. Rachel obtained a Postgraduate Diploma in Digital Marketing from The Institute of Direct and Digital Marketing (IDM) from 2014 to 2015. Prior to that, from 2008 to 2009, they completed a CIM Prof Dip in Marketing from CIM | The Chartered Institute of Marketing. Rachel also holds a BA Hons (2:1) degree in Business Management from The Manchester Metropolitan University. Additionally, they have an HNC in Business Management from the same institution.

Rachel has also obtained several certifications to further enhance their marketing skills. These certifications include Coaching Fundamentals from the Co-Active Training Institute, membership in the Institute of Leadership & Management (ILM), Search Engine Marketing Masterclass from the Oxford College of Marketing, GDPR for the Marketer from CIM | The Chartered Institute of Marketing, Introduction to Account Based Marketing (ABM) from ITSMA, NeuroLinguistic Practitioner (NLP) from Mind Training Systems, CIM Chartered Marketer MCIM Membership from CIM | The Chartered Institute of Marketing, and membership in the Institute of Digital Marketing from The Institute of Direct and Digital Marketing (IDM). Rachel's most recent certification is in Coaching Fundamentals, which they obtained in November 2022.

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