MacAyla Porter

Macayla Porter has a diverse and extensive work experience in various roles within different companies. Macayla started their career at Procter & Gamble in 2007, where they worked as a Co-op in the Central Talent Supply Administrative & Technical department. Macayla then moved on to roles such as Training & Development Process Leader, Pantene Community Manager, Marketing Manager, and Assistant Brand Manager in the same company.

In 2016, Macayla joined Totes Isotoner as Brand Manager for Isotoner, where they were responsible for relaunching the brand to a younger generation and leading design and innovation for seasonal product lines. Macayla later became Senior Brand Manager, focusing on new business development and innovation, and eventually served as the Brand Director for Totes Isotoner, leading strategies for brand building, distribution expansion, and ecommerce growth.

Currently, Macayla works at Tide Cleaners, where they started as a Digital Marketing Associate Director, leading the Digital Pillar and focusing on growing the direct-to-consumer business. Macayla then became the Digital Marketing Director, overseeing all consumer-facing online platforms and driving sales growth through agile strategies. In their most recent role as Brand Director at Tide Cleaners, Macayla is responsible for building the Tide Cleaners brand, generating new demand, and driving retention and loyalty through CRM.

Overall, Macayla Porter has demonstrated expertise in digital marketing, brand management, new business development, and innovation throughout their career in both Procter & Gamble and Totes Isotoner.

Macayla Porter obtained a Master of Business Administration (MBA) degree with a Marketing Concentration from Xavier University from 2009 to 2011. Prior to that, they received a BA in Communication Studies from Mount St. Joseph University, where they studied from 2004 to 2008. In addition to their formal education, Macayla has acquired additional certifications such as Advanced Lead Generation, How to Speak So People Want to Listen, and B2B Marketing Foundations, all obtained from LinkedIn. Macayla'smost recent certification was B2B Marketing Foundations, which they obtained in November 2020.