Amy Hays

Amy Hays has a diverse work experience spanning multiple industries and roles. Amy is currently working at Tidelift as a Senior Demand Generation Marketing Lead, where they develop and executes demand generation strategies to increase leads. Prior to this, they worked as a Demand Generation Lead and Digital Marketing Manager at the same company, where they successfully implemented lead generation strategies and coordinated virtual events. Earlier in their career, they held positions as a Digital Marketing Manager at GameTime a PlayCore Company, an eCommerce Specialist at BLR, and a Copy Editor/Writer at News & Record. Amy also worked as a Feature Writer at Times-News, a Managing Editor at the Society of Professional Journalists, and a Writer at North Carolina State University. Throughout their career, Amy has demonstrated expertise in various marketing areas, such as demand generation, digital marketing, event planning, and content marketing. As a result, they have achieved significant increases in leads and successfully managed marketing strategies for tech start-ups.

Amy Hays' education history begins with their earning a BA degree in Journalism and Mass Communication from the University of North Carolina at Chapel Hill, which they completed from 2004 to 2008.

Amy then pursued further education by enrolling in various courses and certifications. In 2015, they obtained certifications in Google Analytics and Google AdWords from Google. In 2016, they achieved the Conductor Searchlight Certified MVP and Conductor Certified All-Star certifications from Conductor, Inc., indicating their expertise in search engine optimization. Additionally, they obtained an Email Marketing Certification from HubSpot in August 2016.

Amy's pursuit of professional development continued with their completion of the Management Essentials program at Harvard Business School Online in 2021. Amy further enhanced their leadership skills by undertaking a course on Leadership Principles, also at Harvard Business School Online, in 2022.

Overall, Amy Hays' educational journey showcases a commitment to continuous learning and a desire to expand their knowledge and skills in journalism, marketing, and leadership.