Rafael Franco

Rafael Franco is a seasoned financial executive currently serving as CFO at TideWise since July 2023, where responsibilities include developing financial planning and aligning strategies with business objectives. Previously, Rafael held several key positions at Ipiranga from August 2010 to May 2023, including Financial Services Manager, Customer Experience Manager, Retail Operations Coordinator, and Retail Financial Relationship Manager, leading teams and enhancing financial models while focusing on customer experience. Earlier experience includes roles at Itau-Unibanco as Upper Middle Market Executive, managing significant client portfolios, and as Business Development Manager at Fininvest Negócios de Varejo S/A, pioneering projects in the private label card market. Rafael holds an MBA in Strategic Business Management from Universidade Federal Fluminense, an MBA in Corporate Finance from FGV, and has completed financial leadership training at The Wharton School.