Esteffanía Rivera Fernández de Lara

Esteffanía Rivera Fernández de Lara is a seasoned content strategist specializing in SEO, currently working at Tiendanube since June 2021. Expertise includes producing varied content types aimed at entrepreneurs and small businesses, optimizing content for Google and YouTube, conducting audits, and implementing link-building strategies. Prior experience includes roles as SEO Coordinator and Content Specialist at ABCW, where responsibilities encompassed content planning, site monitoring, and keyword analysis, as well as freelance content writing for We Are Content. Esteffanía also contributed as a Style Correction and Editing Specialist at Enemon S.A. de C.V. and performed text correction services at the Instituto Nacional de los Pueblos Indígenas. Esteffanía holds a degree in Language and Hispanic Literature from the Facultad de Estudios Superiores Acatlán.