For more than two decades, Sarah has worked with large national companies and local small businesses to develop cross-channel marketing and advertising programs that drive results. With experience in both B2C and B2B companies, Sarah develops strategies, campaigns, and tactics to optimize budgets and resources to meet each company's goals and objectives.
Prior to Tiger Pistol, Sarah was the SVP of Channel Marketing Strategy with BrandMuscle, a leading TCMA provider, where she worked with clients to optimize their local channel marketing programs to better activate partners on behalf of brands. Sarah has experience with both B2B and B2C businesses, working both client and agency-side for brands like Hallmark Cards, Helzberg Diamonds, Purina, GE, Diageo, Chase, and Nationwide Insurance.
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