Natya A. Putri has extensive experience in online marketing, particularly in pay-per-click (PPC) advertising, currently serving as an Online Marketing (PPC) Specialist II at tiket.com since September 2016. In this role, Natya manages and optimizes SEM campaigns for non-hotel accommodations and activities, collaborates with the marketing tech team to enhance campaign efficiency, and oversees app acquisition campaigns across various platforms. Previous roles at tiket.com include Online Marketing (Apps) Specialist and Data Analyst, where Natya focused on app acquisition and customer behavior analysis. Earlier experience at Lazada Group involved payment processing and bulk order management, while a brief internship at PT.Pertamina (Persero) provided insights into gas production capabilities. Natya's academic background includes a Bachelor's degree in Petroleum Engineering from Universitas Trisakti.
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