Abby Thorsgaard is a results-driven professional currently serving as the Global Research and Insights Manager at TikTok, where they focus on transforming data into actionable insights to fuel growth and uncover new opportunities. Abby previously held roles at Omnicom Media Group as a Senior Analyst and Manager in Primary Research, and at Nielsen Consumer Neuroscience as an Associate Manager in Client Services, where they developed expertise in consumer behavior and neuroscience applications in marketing. Abby's diverse experience also includes a neuromarketing internship at Innerscope Research and a student consulting project with Puma, showcasing their innovative problem-solving abilities and commitment to understanding the dynamic media landscape. They earned a Bachelor of Science in Business Administration from Babson College with concentrations in Marketing and Retail Supply Chain Management.
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