Anu Penmetcha

Anu Penmetcha is a seasoned professional with extensive experience in commerce, product development, and go-to-market strategies across leading technology companies. Currently serving as the Global Director of Commerce, Product & GTM | Performance Ads at TikTok since April 2024, Anu is responsible for scaling TikTok's Commerce businesses. Prior to this role, Anu held various leadership positions at Meta, including Director of Commerce Business and Global Head of Retail - Product & GTM, where contributions included integrating AI-driven shopping experiences into Meta's apps. Anu's earlier career includes significant roles at Hudson's Bay Company, Deloitte, and Amazon, demonstrating a strong background in digital transformation, omnichannel strategies, and customer experience. Anu holds an MBA from Northwestern University's Kellogg School of Management and a Master's in Electrical Engineering from the University of Maryland.