Betsy Sanguily

Betsy Sanguily is an experienced Client Solutions Manager at TikTok since October 2025, with a robust background in customer success and account management across various sectors. Prior to TikTok, Betsy held multiple roles at Contentsquare from July 2021 to October 2025, including Customer Success Operations Manager for the Americas and APJ, and Strategic Customer Success Manager. Betsy also contributed to Demandbase as a Senior Customer Success Manager and Senior Growth Account Manager from May 2018 to July 2021, and served as Senior Account Manager for Strategic Accounts at Spiceworks from November 2015 to May 2018. Earlier experience includes working as an Executive Search and Assessment Professional at Russell Reynolds Associates from June 2014 to November 2015, focusing on consumer packaged goods, e-commerce, and retail industries. Betsy began her career at iProspect, where roles included Digital Marketing Specialist and Digital Marketing Coordinator from August 2011 to May 2014. Betsy holds a Bachelor of Science in Marketing and Business from Texas Christian University.