Cheryl Ong

Cheryl Ong is an accomplished Brand Partnerships Manager at TikTok since March 2021, specializing in driving revenue and adoption of TikTok Shop for CPG and Beauty brands. Prior to this role, Cheryl held various positions at foodpanda, including Manager of Brand Media and Procurement for the APAC region and Junior Manager of Offline Marketing, contributing to brand planning and strategy and launching ATL media planning in core markets. Cheryl’s experience also includes working as an Account Manager at Publicis, where integrated campaigns were delivered across 11 Southeast Asian markets, and as a Senior Account Executive at Havas, managing global brands in the APAC region. Earlier career stages included an Account Executive role where multi-country asset production was coordinated and an intern position at Youth.SG focusing on social media management and content creation. Cheryl holds a Bachelor of Arts in Communication and Media Studies from Murdoch University and a Diploma from Republic Polytechnic.