Cliff Li currently serves as the Industry Client Solution Manager at TikTok, specializing in consumer packaged goods in the APAC region. With a background in law enforcement as a police officer for four years in Taiwan, they transitioned into digital marketing after moving to Sydney. Cliff has gained valuable experience through various roles, including as an Activation Assistant at Omnicom Media Group and an SEO intern at Green Web Marketing, building a solid foundation in search engine optimization and digital marketing strategies. Cliff holds a Bachelor's degree in Business of Marketing from the University of Technology Sydney and a Bachelor's degree in Police Administration from Taiwan Police College.
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