Dan Bruce

Dan Bruce is the Global Insights Lead at TikTok, where they focus on social media insights and driving innovation in the digital economy. Previously, they held roles as a Digital Marketing Executive at GCI and a Social Media Analyst at Sainsbury's, where they were responsible for monitoring consumer sentiment and managing social media strategies. Dan began their career in marketing with an apprenticeship at Freedom Communications, where they achieved a Distinction grade. They are passionate about ensuring brands connect meaningfully with consumers in an increasingly digital landscape.