Ipsita Banerjee

Global Data & Insights Implementation Lead, Open X at WPP

Ipsita Banerjee is a seasoned professional in the advertising and digital marketing industry with extensive experience in audience planning and strategic initiatives. Currently serving as Global Lead of Audience Planning at EssenceMediacom since September 2022, Ipsita has previously held key roles, including Advisor and Investor at Kurry.ai, Founder of Technoberries, and Vice President of Operations for APAC at Essence. With a strong background in driving revenue growth and operational restructuring, Ipsita has demonstrated success in managing enterprise-level strategies and implementing innovative solutions across multiple regions. Educational qualifications include a Post Graduate Diploma in Advertising & PR from the Indian Institute of Mass Communication and a Bachelor of Arts from Calcutta University.

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